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  • Caffeine Hit – How Google’s new search engine will affect your website rankings

    By Sonja Hollerbach

    The importance of having a relevant, quality blog attached to your business website is essential now more than ever, with the launch of Google’s new search engine dubbed “Caffeine”.

    With Google claiming more than 90% of the share of Australian searches, a failure to understand the fundamentals of what will help your website rank well, could be the difference between succeeding or failing in Google search engine rankings.

    As web developers it’s our business to stay at the forefront of these developments, but as a client, it’s just as important to understand how your decisions can affect your website rankings.

    So, how does Google’s new search engine work?

    Previously new web pages were only added to Google once the search engine has crawled the web for various search terms, taking days or sometimes weeks for pages to be indexed.

    Caffeine indexes new content within minutes of it being published on the web, further supporting recent developments of its “real-time search” which can display Twitter posts on the main search results page almost instantly.

    According to Google, some web pages will rank higher in search results based on the fact that they’re newer, with older pages being pushed down.

    What does this mean for your website?

    1. Old, out of date web pages will continue to drop in search engine rankings as newer, more relevant pages are being published online.

    2. A quality blog attached to your business website is very important. With blog content frequently being updated and added, your blog will improve your chances of gaining high search engine results for topics relating to your business products and services.

    3. Business Twitter accounts will continue to gain popularity with small business owners as a way of communicating new ideas, products & services, while providing a more informal way of keeping in touch with clients and suppliers.

    4. Regular updates of your website are critical, giving your website the best chance to stay on top of your Google rankings.

    Snooze and your business will lose.

    As search engines begin to rank web pages according to the “relevance of information”, business owners have to embrace this new direction and become more actively involved in their online presence to stay ahead of competitors.

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