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  • Website SEO Tips – Target the right keywords

    By Michael Hiscoe
    Target the right keywords for your website's SEO

    Choosing appropriate phrases to optimise your website can make or break your SEO effectiveness. It’s easy to fall into the trap of targeting generic phrases at the expense of more effective, refined phrases.

    Try putting yourself into your customer’s shoes and think about what they would search if they were looking for you. It’s important to remember that potential customers don’t know industry-specific keywords and product names, so what would they search? Read more »

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