Online Marketing & Strategy // Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is about developing and optimising your website so it appears high in the free, organic, search engine rankings.
Studies show that more people click on organic ranking results than paid sponsored links. People trust organic search results.
Top search engine rankings can't be bought or guaranteed; they are solely determined by the search engines themselves. Anybody can pay for a sponsored link in a search engine. Achieving high organic search engine rankings is an entirely different and far more advantageous approach to your long term online marketing strategy.
If the searcher sees that Google considers your site the #1 authority for a search phrase, the person will most likely trust your company as well, making it far easier to convert the visitor into a potential customer.