Sonic Interactive

Corporate Christmas eCards and Sydney website designers achieving online success for Australian businesses for over 15 years


Website Design & Development

As part of their ground up re-brand ALSPEC needed a new website to bring their online presence up to speed as well as provide necessary image, technical specs, brochure and CAD files for architects and fabricators to easily find and download.


The new website has been designed with an architectural feel and an intuitive navigation system, essential for a site of this size (over 500 pages).


The site also contains a number of customised features such as a client registration and login facility and a page tracking system for Alspec to use for business intelligence purposes.


We are constantly building on the website for ALSPEC, introducing new facilities such as a Google Maps driven Dealer locator facility.

Scope of Work
  • Strategy

  • Website Design

  • CMS Integration

  • Custom Web Application Development

  • Flash Design

  • Search Engine Optimisation

 Graphic Design

Alspec required a complete brand identity solution - from the initial company logo design, stationery and marketing material.


Ongoing branding work includes multiple sub-brand identities and marketing material designed to reflect their progressive, innovative product range.

Scope of Work
  • Company Brand Design

  • Stationery Design

  • Corporate Brochures

  • Product Brand Design

  • Product Brochures

  • Advertisement Design

 PowerPoint Presentation Design

A number of PowerPoint templates were designed for the client to use for internal purposes and external sales presentations.


A variety of information layouts were provided, from basic text and image layouts to complex graph and specification designs.



Sonic have done great work designing our new ALSPEC website. The website is targeted specifically at architects and has exceeded our expectations in attracting this demographic. We now have nearly 10,000 registered users on the website, many of whom are using the website every week as a specification tool. Sonic have also built robust reporting systems for the website which allow us to track the number of users and the time spent on the site. These measures continue to improve, a sure sign that the website is working well to add value to our business".


Barry Lunn, Marketing Manager

Aluminium Specialties Group Pty Ltd